Mon, 02 Oct 2023


According to Anime Industry Report 2022, The 2021 Anime Market Reached 2.74 Trillion Yen, 113.3% of the previous year-the overseas market account for the most significant revenue, promoting the global sales of animation products.


The crowds at Daimaru Department Store in Osaka represent people's fascination with anime. (Photo via Merxwire)

OSAKA, JAPAN (Merxwire) - According to the Anime Industry Report 2022 published by The Association Of Japanese Animations (AJA), The 2021 Anime Market Reached 2.74 Trillion Yen, 113.3% of the previous year. Among them, overseas occupies the largest share, accounting for 47.8%. The second place is Merchandising, accounting for 24.1%. The third place is The Pachinko and the like, accounting for 11.1%. Overseas market income is film, TV, videogram, MD... and other film and television projects. Since 2015, overseas markets have continued to be the most critical project in the animation market, which shows that Japanese animation is becoming increasingly popular with overseas audiences.

Exporting animation and film to other countries increases the output value of the animation market. It encourages tourists to travel to Japan, and the sales of animation-related products have also increased significantly. After Japan officially opened up free travel for sightseeing, the number of foreign tourists increased dramatically. Anime is one of the reasons why many tourists choose to travel to Japan. Many well-known animations have set up commodity stores, restaurants, parks, paradise or museums, and even railways and trains are trendy among animation fans.

In Pokemon Cafe, Pikachu's dancing performance is very popular with fans. (Photo via Merxwire)

The 13th floor of Osaka Umeda Daimaru Department Store gathers the most famous animation stores, including Pokemon Center, Nintendo, ONE PIECE MUGIWARA STORE, CAPCOM STORE & CAFE UMEDA, TOMICA Shop, and PLARAIL Shop. During the summer vacation, many people flooded in, and the customers had to go to the scene to collect tickets for the reserved time, waiting an average of 1-3 hours. There are tourists from various countries in the store, which shows that the animation store has become an important tourist attraction for overseas tourists to Japan.

In addition, Pokemon Cafe is also very popular among fans. Every meal in the cafe is designed concerning the appearance of each Pokemon. The meals are not only cute but also delicious. No matter in the Pokemon restaurant in Tokyo or Osaka, there are many Pokemon dining with fans and Pikachu dancing on the spot, bringing great joy to the children. It is not easy for fans to dine at the Pokemon Cafe. They need to make reservations on the official website a month in advance. Many people said: "This cafe is difficult to make reservations."

The Kyoto Railway Museum is a must-see attraction for many anime fans and railway fans. (Photo via Merxwire)

In addition to all kinds of fantasy, adventure, and cute characters, Japanese animation is better at designing real-world vehicles, ships, etc., into anime characters. In the anime called Shinkalion, all the names of train stations, trains, and places in Japan are taken from all over Japan. The shapes of the characters are also designed concerning the conditions of different Shinkansen trains. Japan has a complete railway system, which makes it easy for tourists to complete self-guided travel. Railway animation fans can meet the expectations of animation fans and railway fans by taking various means of transportation, participating in peripheral activities, and visiting multiple railway museums. In the Kyoto Railway Museum, a tourist from Taiwan said: "I finally saw this character and the railway headquarters in the anime, and I feel super excited."

The overseas market of Japanese animation is growing year by year, and various animation content can be seen on TV or movies in many countries. In Japan, the animation market has exquisite physical stores and diversified peripheral products, which will attract more and more anime fans to travel to Japan. The recovery of tourism will increase the market value of the animation. Conversely, the popularity of energy will also bring positive forces to the tourism market.

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